Watch Casefilm

Violence against women – read by women

The Initiative

Hate against women: language creates reality

Violence against women does not necessarily have to be physical; it can also be inflicted with words. As has been the case for many years with German rap, which has dominated the charts and promoted a Stone Age image of women.

#UNHATEWOMEN rocks the rap scene and social media

Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Read out by women and free from dazzling music videos and booming beats, only one thing remains: pure misogyny. In order to reach the target group as effectively as possible, individual quotations were placed as YouTube pre-rolls in front of the very music videos from which they originated. It was impossible to ignore them!

Start a movement and encourage discussion

The campaign becomes a controversially discussed topic and the subject of nationwide reporting, thereby successfully increasing the pressure on politicians to take action: the German Federal Council passes the law against hate crimes on the Internet.

All motifs show real quotes from songs of successful German rappers.

Check it out

Visit the campaigns original website: unhate-women.com